Now that you have a new laptop or desktop, you'd probably spend the next 2-3 days installing all the mission critical applications, that you are used to, from the last PC that you'd been using.
MSN messenger, Winzip, Nero, PowerDVD, Firefox, Chrome, Java runtime, anti-virus programs, etc.
You'd probably also customize the appearance of the desktop such as the start up menu color, background picture and even a sound scheme that features your own voice....
Only after fully customizing it, you'd feel the PC is ready for use.
Then the fear of losing the 2-3 days of customization work sinks in.
What if the PC is infected with some serious spyware and virus and you have to reinstall everything all over again?